University of Florida College of Journalism and Communications Public Relations Assistant Professors Jay Hmielowski and Myiah Hutchens are the co-authors of “Talking Politics: The Relationship Between Supportive and Opposing Discussion with Partisan Media and Credibility Use” published in Communication Research on April 21.

Hmielowski and Hutchens, along with Sarah Staggs and Michael Beam, tested the dynamic intra-communication process to look at the relationships between interpersonal discussion, perceived credibility of partisan media, and partisan media use.

According to the authors, “Results show opposing interpersonal discussion led to lower levels of perceived credibility of ideologically opposing media (e.g., MSNBC), which translated into reduced use of liberal media outlets in the final wave of our data among conservatives. Results also showed that opposing interpersonal discussion tends to be associated with higher levels of perceived credibility of supportive news outlets (e.g., Fox News), which translated into greater use of conservative media among conservatives.”

Posted: April 27, 2020
Category: College News
Tagged as: Jay Hmielowski, Myiah Hutchens