Huan Chen Receives Prestigious National Science Foundation Grant and AAA Research Fellowship Award
Huan Chen, University of Florida College of Journalism and Communications Advertising associate professor, has been awarded a $350,000 National Science Foundation (NSF) grant. As co-principal investigator, she will collaborate with scholars from the University of Missouri-Kansas City to look at bridging digital divides in undergraduate education of data science.
The research grant will be used to study OCEL.AI, an open knowledge network that helps prepare faculty to teach storytelling, data science and visualization in computer science and non-computer science disciplines. The purpose of the project is to propel data science into undergraduate curriculum and increase contextual, content and cultural relevance of data science to minority students.
In addition, she has received a $2,500 research fellowship from the American Academy of Advertising (AAA). Her research topic is “Veracity and Value of Big Data and Trust in Interdisciplinary Research on Content-Based Metrics for Advertising.”
The annual AAA Research Fellowship Competition promotes the continued scholarship of professors and advertising professionals who have completed their education and are doing research in advertising. Awards are granted for research on topics that are appropriate for potential publication in the Journal of Advertising, the Journal of Current Issues & Research in Advertising or the Journal of Interactive Advertising. Recipients are chosen based on a competitive review of research proposals submitted to the competition.