How Neoliberal Ideas Shaped Public Service Announcements: A Three-Decade Analysis

Tuesday December 31, 2024

While traditional advertising is considered a function of capitalism, public service announcements have long been considered a function for the public good. But new research reveals how neoliberal ideology has increasingly infiltrated even these public-interest messages.

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Study: Influencers Can Lead Consumers to Participate in Higher-Level Brand-Related Activities

Monday September 19, 2022

A new study has revealed that consumers’ personal and social identification are related to their favorite influencers, and the brands endorsed by these influencers lead consumers to participate in higher-level brand-related activities. The findings by Huan …