Vaccine

Research & Insights

Clinicians as Trusted Messengers

The hesitancy to vaccinate children against COVID-19 has become a global public health threat. One study found that less than 7% of South Korean parents of children ages 5 to 11 were willing to have their children vaccinated. And in the U.S., the Centers for Disease Control and Prevention reported…

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Posted: January 25, 2023

This article originally appeared in Barron’s on Jan. 27, 2022. To read the full article, visit: https://www.barrons.com/articles/this-untapped-tool-could-help-boost-vaccination-rates-51643231633?tesla=y.  The recent failure of workplace vaccine mandates in the Supreme Court means we have to look for fresh ideas to get the last third of Americans vaccinated. Here’s a tool no one has tried: activating…

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Posted: January 28, 2022

Carma Bylund, University of Florida College of Journalism and Communications Public Relations professor and professor in the Division of Hematology & Oncology at the UF College of Medicine, is the co-author of “How to Talk to Patients About the COVID Vaccine” published on medpagetoday.com on July 30. Bylund, Lindsay Thompson…

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Posted: July 30, 2021

Many technology companies like Amazon and Facebook use algorithms to determine what content should be presented to users based on their previous behavior and preferences.  Search algorithms are also a key determinant of what information is presented. Platform search results are one of the main ways people retrieve and believe…

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Posted: August 5, 2020