STEM

Humor is often incorporated into campaigns seeking to captivate an audience in a crowded news stream. From cancer prevention¬†to water conservation, funny videos have the potential to change behavior for social good. What makes a funny campaign video effective? New research out of the University of Florida College of Journalism…

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Posted: April 21, 2017

Research & Insights

What Makes a Better Facebook Post

Health organizations are increasingly turning to social media to distribute information and engage with their target audiences. But getting people involved is more complicated than simply posting to Facebook. New research out of the University of Florida College of Journalism and Communications by Yulia Strekalova, research assistant professor and director…

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Posted: April 21, 2017