Sophia Mueller

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC Advertising assistant professor, was the co-recipient of a 2024 AAA Research Fellowship to study…

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia Mueller, Ph.D. 2023, former UFCJC dean of Graduate Studies and Research and…

A new study has found that women and racial/ethnic minorities in the advertising industry experience ageism differently based on their gender and racial/ethnic identities. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, and Eliana DuBosar and Sophia Mueller, Ph.D. 2023, were…

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through structural and systemic solutions. The findings by Kasey Windels, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor, University…

When the pandemic led to global lockdowns in early 2020, the U.S. government quickly reacted with health-related communications that were not accepted universally across the country. But this divide in compliance was not seen everywhere across the globe. Why? Cultures set expectations for adopting new behavior around that culture’s point…

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March 10, 2023, Advertising Associate  Professor Kasey Windels and doctoral student Sophia Mueller discussed their research on “How Professionals’ Identities Shape Their Experiences in The Advertising…

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, doctoral students Sophia Mueller and Hye Soo Chang, alumnus Naa Amponsah Dodoo, Ph.D.…

Most research on gender issues in advertising thus far has focused on the barriers women face in the creative departments of advertising agencies. But why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees. University of Florida College…

A new study has found that COVID-19-related corporate social responsibility ads increased the individual consumer’s sense of well-being. The ads had a positive effect on brand outcomes but a detrimental effect on message compliance. The study showed the effect was stronger in Germany than in the U.S. The research by…

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…