Sophia Mueller

Research Fridays features faculty and graduate students from the University of Florida College of Journalism and Communications presenting current research to their colleagues. On March 10, 2023, Advertising Associate  Professor Kasey Windels and doctoral student Sophia Mueller discussed their research on “How Professionals’ Identities Shape Their Experiences in The Advertising…

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, doctoral students Sophia Mueller and Hye Soo Chang, alumnus Naa Amponsah Dodoo, Ph.D.…

Most research on gender issues in advertising thus far has focused on the barriers women face in the creative departments of advertising agencies. But why are so many women exiting the industry as a whole, even as a greater number of women are earning advertising-oriented degrees. University of Florida College…

A new study has found that COVID-19-related corporate social responsibility ads increased the individual consumer’s sense of well-being. The ads had a positive effect on brand outcomes but a detrimental effect on message compliance. The study showed the effect was stronger in Germany than in the U.S. The research by…

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…