Sophia Mueller

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience. Advertisements directed toward dads now portray fathers as actively involved in parenting.  This form of advertising is commonly referred to as “dadvertising.”…

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Posted: March 13, 2022

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper competitions. Advertising Assistant Professor Benjamin Johnson, Associate Professor Cynthia Morton, and retired Professor Emeritus Jon…

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Posted: June 2, 2021