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University of Florida

Sophia Mueller

How Neoliberal Ideas Shaped Public Service Announcements: A Three-Decade Analysis

Tuesday December 31, 2024

While traditional advertising is considered a function of capitalism, public service announcements have long been considered a function for the public good. But new research reveals how neoliberal ideology has increasingly infiltrated even these public-interest messages.

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Benjamin Johnson and UFCJC Alumna Author Advertising Research Book Chapter on Consumer Hypocrisy

Tuesday August 6, 2024

University of Miami Assistant Professor Sophia Mueller, Ph.D. 2023, Benjamin Johnson, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and interim director of the STEM Translational Communication Center, …
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UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2024 AAA Annual Conference

Tuesday March 19, 2024

University of Florida College of Journalism and Communications (UFCJC) Advertising faculty, doctoral students and alumni were recognized at the 2024 American Academy of Advertising (AAA) Annual Conference in Portland, Oregon, from March 14-17. Yuan Sun, UFCJC …

Study: Tailored Messages from Humans and Chatbots Can be an Effective Tool for Achieving Positive Responses

Tuesday February 20, 2024

A new study has found that tailored messages communicated by online agents, both humans and chatbots, are more effective for achieving a positive response. The findings by University of Florida College of Journalism and Communications (UFCJC) alumna Sophia …

Study: PSA Content Increasingly Employs Neoliberal Discourses

Wednesday January 10, 2024

A new study has shown an increasing tendency for public service announcements (PSAs) to represent marginalized identities as individual obstacles to overcome through hard work, rather than through structural and systemic solutions. The findings by Kasey …

COVID Communications: Culture, Compliance, and Brands

Monday April 17, 2023

When the pandemic led to global lockdowns in early 2020, the U.S. government quickly reacted with health-related communications that were not accepted universally across the country. But this divide in compliance was not seen everywhere across the globe. Why?

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Study: A Group’s Adaptation to a Threat is Pertinent to Its Survival During a Public Health Crisis

Wednesday January 4, 2023

A new study has found that the efficiency of a group’s adaptation to a threat is particularly pertinent to its survival. The findings by Cynthia Morton, University of Florida College of Journalism and Communications (UFCJC) Advertising professor, doctoral …

Study: Corporate Social Responsibility Ads Increased Consumers’ Sense of Well-Being During COVID-19

Monday June 20, 2022

A new study has found that COVID-19-related corporate social responsibility ads increased the individual consumer’s sense of well-being. The ads had a positive effect on brand outcomes but a detrimental effect on message compliance. The study showed the …

How New Fathers Respond to “Dadvertising”

Sunday March 13, 2022

Stay-at-home dads are more common than ever before. Because of fathers’ changing roles in the household, advertisers are shifting how they market their products to this target audience.

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CJC Faculty and Doctoral Students Receive 2021 AEJMC Advertising Division Top Paper Awards

Wednesday June 2, 2021

University of Florida College of Journalism and Communications faculty and doctoral students are the recipients of top paper awards from the 2021 Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division Research Paper …