social change

Professionalism, public trust and ethics have always been integral to public relations education. But for the first time in its 50-year history, the Commission on Public Relations Education (CPRE) is considering the role public relations can play in promoting social change and giving voice to historically underrepresented groups that have…

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Posted: December 6, 2023

Social media has played an important role in mobilizing collective social actions around the world. Occupy Wall Street, #BlackLivesMatter, and #MeToo are just a few examples of movements for social change that gained speed via social media channels. Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate…

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Posted: September 8, 2020

Research & Insights

Social Good from Social Media

By Andrew Selepak Social media can change the world. We have seen just how much social media can create change in the last few months of 2017 when, on Oct. 15, 2017, actress Alyssa Milano tweeted, “If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to…

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Posted: December 27, 2017

By Ann Christiano and Annie Neimand In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others…

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Posted: September 22, 2017