The Science Behind Storytelling: Why We Root for Underdogs and Resent Lucky Breaks

Tuesday December 10, 2024

Audiences’ perceptions of characters are often influenced by events independent of a character’s behavior. New research suggests that behavior-independent events affect audience loyalty in systematic but surprising ways.

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Study Examines the Role of Behavior-Independent Events on Character Likability

Monday October 7, 2024

A new study co-authored by University of Florida College of Journalism and Communications Public Relations Assistant Professor Rebecca Frazer examines whether events that happen to a character independent of their behavior also contribute to the development …

UFCJC Faculty, Students and Alumni Honored at AEJMC 2024 Conference

Tuesday August 6, 2024

University of Florida College of Journalism and Communications (UFCJC) faculty, alumni and students will be honored for research and teaching excellence at the 107th annual Association for Education in Journalism and Mass Communication (AEJMC) Conference in …

Rebecca Frazer Receives Two 2023 National Communication Association Top Paper Awards

Wednesday August 23, 2023

Rebecca Frazer, University of Florida College of Journalism and Communications Public Relations assistant professor, is the co-recipient of two National Communication Association (NCA) 2023 Top Paper Awards in both the Mass Communication and Communication and …

Study: Narrative Moral Judgment Theories Explain Reactions to COVID-19 Death Stories

Tuesday July 25, 2023

A new study has found that reactions to online COVID-19 death stories can be explained by narrative moral judgment theories. The findings by incoming University of Florida College of Journalism and Communications Public Relations assistant professor Rebecca …

Rebecca Frazer Joins UFCJC as a Public Relations Assistant Professor in Fall 2023

Monday January 9, 2023

The University of Florida College of Journalism and Communications today announced that Rebecca Frazer will be joining the College in fall 2023 as assistant professor in the Department of Public Relations. Frazer is currently a doctoral candidate at The Ohio …