Rang Wang

With more than 70% of U.S. brands and half of worldwide brands using content marketing strategies to reach consumers, the potential impact of video content for marketers is significant. And YouTube has become a major platform for video content marketing. As YouTube content marketing is becoming more mainstream, there is…

After a slow start, podcast listening has exploded with more than 50% of Americans older than 12 having listened to podcasts and more than 30% having listened in the past month, according to research by Edison Research and Triton Digital. To understand this exploding medium, University of Florida College of…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, and CJC doctoral student Rang Wang are the authors of “Understanding Podcast Users: Consumption Motives and Behaviors” published in New Media and Society on Oct. 20. Chan-Olmsted and Wang examined podcast users in…

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor and Media Consumer Research director, is the co-author of “Millennials’ Adoption of Radio Station Apps: The Roles Functionality, Technology, Media, and Brand Facts” published in Journalism & Mass Communication Quarterly on Aug. 25. Chan-Olmsted, CJC doctoral student Rang…

Five University of Florida College of Journalism and Communications doctoral students were recognized at the UF International Center Student Achievement Awards Ceremony  on Nov. 19. Doctoral students Osama Albishri, Lincoln Lu, Pamala Proverbs, Rang Wang and Leping You received Certificates of Excellence. The awards recognize the outstanding contributions of international…

Huan Chen, University of Florida College of Journalism and Communications Advertising assistant professor, is the co-author of “Americanized or Localized: A Qualitative Study on Chinese Advertising Practitioners’ Perceptions of Creativity and Strategy in the Digital Age” published in Global Media and China on May 6. Chen, along with CJC doctoral…