native advertising

Native advertising online – advertisements that look like editorial content – has grown dramatically as a source of revenue for media companies. Online native ads include sponsored news articles, sponsored blog posts, and influencer advertising on social media. But what is advertising and what is editorial content can be confusing…

Read more
Posted: February 10, 2020

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

Read more
Posted: June 8, 2017