Media Brands

Research from University of Florida College of Journalism and Communications scholars Sylvia Chan-Olmsted and Amy Jo Coffey will be presented at the European Media Management Association (EMMA) conference being held June 7-9 in Pamplona, Spain. The theme of this year’s conference is “Perspectives on Media Trust.” Chan-Olmsted, Media Production, Management,…

With increasing media digitization, convergence, co-creation and branded content, it is getting difficult to define what a “media” brand is. Today’s abundant content from linear media, tech companies, influencers and others also presents a growing challenge in measuring the trust consumers place on these different media platforms/outlets. In fact, timely…