Hyejoon Rim

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…

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Posted: March 28, 2018

University of Florida College of Journalism and Communications Public Relations Professor Mary Ann Ferguson and alumna Hyejoon Rim, Ph.D. 2013, authored “Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective,” accepted for publication by the Journal of Business Communication. Rim, the first author on the article, is currently…

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Posted: August 23, 2017