Heidi Makady

The field of human-machine communication (HMC) has grown exponentially over the past 10 years with the advancement of new artificial intelligence technology. Research on HMC, which has become increasingly interdisciplinary, has also exploded focusing on both the technology itself and the implications for society. University of Florida  College of Journalism…

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. Studies show that such advertising creates feel-good emotions among buyers. However, it’s important to consider the ways that these seemingly positive advertisements can be harmful to feminist…

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality Until the Next Generation: Evidence of the Persistence of Postfeminist Discourse in Advertising” published in Feminist Media Studies on June 28. In their study,…

Heidi Makady, University of Florida College of Journalism and Communications doctoral student, is the recipient of the second place student paper award in the Electronic News Division from the Association for Education in Journalism and Mass Communication (AEJMC). Makady is the author of “I Wouldn’t React to it Because of…