Heidi Makady

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. Studies show that such advertising creates feel-good emotions among buyers. However, it’s important to consider the ways that these seemingly positive advertisements can be harmful to feminist…

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Posted: July 19, 2021

Kasey Windels, University of Florida College of Journalism and Communications Advertising associate professor, and CJC doctoral student Heidi Makady are the co-authors of “Defining Gender Equality Until the Next Generation: Evidence of the Persistence of Postfeminist Discourse in Advertising” published in Feminist Media Studies on June 28. In their study,…

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Posted: July 6, 2021

Heidi Makady, University of Florida College of Journalism and Communications doctoral student, is the recipient of the second place student paper award in the Electronic News Division from the Association for Education in Journalism and Mass Communication (AEJMC). Makady is the author of “I Wouldn’t React to it Because of…

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Posted: May 25, 2021