frank gathering

The University of Florida College of Journalism and Communications Center for Public Interest Communications has awarded the 2023 Hon Research Prize in Public Interest Communications to three researchers using ethnographic research in a small Midwestern town to explore discursive frames that link class, race, place, and behavior. Teresa Gonzales, assistant professor…

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Posted: March 7, 2023

By Ann Christiano and Annie Neimand In an article published earlier this year, we asked nonprofits to stop raising awareness, and instead focus on super-strategic communications efforts that will result in lasting change. But starting this process presents some challenges. What’s the first step? And how can you help others…

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Posted: September 22, 2017

Research & Insights

Is Awareness Ever Enough?

In the latest edition of The Stanford Social Innovation Review, Ann Christiano, the Frank Karel Chair in Public Interest Communications, and Annie Neimand, communications manager for the College of Journalism and Communications and research director for frank, argue that changemakers must put an end to raising awareness. Instead, those seeking to move the…

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Posted: April 24, 2017