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Research & Insights

Audience Analytics 101

Weather affects the foods we crave, so it’s no surprise that people drink more hot chocolate in the winter and sweet tea in the summer. But did you know that juice sales spike when it’s windy outside?  Not all correlations of weather condition and brand sales are intuitive, so this…

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Posted: July 25, 2017

Colleen McEdwards, Ph.D., teaches Visual Storytelling (MMC6396) for CJC’s online master’s programs. The course challenges students to examine the intersection of video and the science of storytelling for social impact. McEdwards considers herself a recovering international journalist with more than 30 years of experience. While at the Canadian Broadcasting Corporation…

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Posted: May 22, 2017