Crisis Communication

When something bad happens, the public wants to know in a manner that is both timely and appropriate. A timely response during a crisis is critical because the speed of crisis response can influence the success rate of crisis management efforts, teams, and strategies. With the increase in reach of…

Companies can have a variety of reasons for engaging in what the public considers socially responsible (CSR) practices. These motives can range from the purely philanthropic to desiring a favorable image to increasing revenue. In a crisis situation, a campaign to communicate CSR needs to be especially sensitive to public…