College of Journalism and Communications

By Tom Kelleher You would know the difference between a “real” news story and a story written for or by an advertiser, right? Especially when a story is labeled “advertisement” right there at the top of your screen. Even if that label was something murkier like “BrandVoice” and pushed down…

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Posted: June 8, 2017

Research & Insights

What Makes a Better Facebook Post

Health organizations are increasingly turning to social media to distribute information and engage with their target audiences. But getting people involved is more complicated than simply posting to Facebook. New research out of the University of Florida College of Journalism and Communications by Yulia Strekalova, research assistant professor and director…

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Posted: April 21, 2017