University of Florida College of Journalism and Communications Advertising Assistant Professor Jordan Alpert, Advertising Associate Professor Huan Chen and Alyssa Jaisle, Ph.D. 2019, are the authors of “A Content Analysis of the Promotional Strategies Employed by E-Cigarette Brands on Twitter” published in the journal, Health Marketing Quarterly on Nov. 7.…
Read more Posted: November 7, 2019
Mobile health (“mHealth”) technology affords patients the opportunity to get the medical expertise they need without a physical visit to a practitioner’s office or a run to the emergency room, saving both time and money. But, for it to be truly worthwhile, the technology must be accessible to patients and…
Read more Posted: July 2, 2019