AIatUF

By Lenore Devore, B.S. Journalism 1984 Advertising Associate Professor in Artificial Intelligence Yang Feng has focused her research in two areas: using machine learning to analyze a large amount of data related to ad campaigns, and exploring the role of social media algorithms in shaping consumer opinions. The goal is…

The term “fake news” and its connotations took hold of the country during Donald Trump’s presidency. Still, the proliferation of unchecked journalism and false reporting has led to adopting AI tools to wade through the mess. This begs the question, do online users trust AI to weed out fake news?…

Seungahn Nah’s curiosity hooked him on the path of research and took him from an internship in South Korea’s National Assembly in the mid-1990s to pursue academia in the United States. “I enjoy being curious about something new,” said Nah, a Journalism professor, the inaugural Dianne Snedaker Chair in Media…

Imagine a common, if not daily, experience in today’s online society: you’re scrolling through a website and ping a chat box pops up, stating “How can I help you today?” Organizations are adopting these live-chat systems that employ either human agents or AI-driven conversational agents. How consumers perceive these live-chat…

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

Artificial intelligence (AI) is projected to reshape the global economy. Automation technology is already permeating a broad spectrum of industries worldwide. Because of this, legislation has been enacted in Europe and the United States regulating the use of AI to ensure trustworthy use in both public and private sectors. As…

Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like. A new study by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and colleagues…

A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of researchers…

Algorithms are becoming pervasive in our daily lives, from recommending what movies we should watch to determining who should be approved for loans or certain medical care. But algorithms suffer from inherent bias due to human imagination, or lack thereof. Algorithmic systems are representative of the person creating them and…

Artificial Intelligence is now being used to help tutor students at all educational levels. AI tutors can enhance learning outcomes such as facilitating various teaching-learning practices within and outside the classroom, supporting students 24/7, and providing students from economically disadvantaged areas access to all kinds of learning materials without being…

Artificial intelligence (AI) is here to stay, with chatbots as a particularly ubiquitous form of it. Chatbots are automated virtual assistants that can be programmed to interact with humans in various settings, and even show empathy and respond to human need. In the past, chatbot functions were largely utilitarian. More…

Sri Kalyanaraman, University of Florida College of Journalism and Communications (UFCJC) Journalism professor and director of the Media Effects and Technology Lab, and Daniel Pimentel, Ph.D. 2020, are quoted in “Virtual Reality Boosts Students’ Empathy for Nature” published in insidehighered.com on July 26. The article focuses on Kalyanaraman and Pimentel’s…