AIatUF

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Narrative Science, which delivered automated sports stories to news outlets, began providing content in 2010, the Associated Press started automating financial stories in 2014 and the Washington Post started using…

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Posted: May 23, 2024

For years, researchers have grappled with understanding the relationship between technology and political behavior, proposing various models to explain how exposure to information and engagement with technology shapes citizens’ attitudes and actions. These models, however, have often yielded conflicting results, leaving unanswered questions about the true nature of this relationship.…

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Posted: April 9, 2024

By Lenore Devore, B.S. Journalism, 1984 This is the first in a series of profiles of CJC alumni who are working with artificial intelligence. University of Florida College of Journalism and Communications (UFCJC) alumnus Ryan Serpico, B.S. Journalism 2018, built his first generative artificial intelligence (AI) tool during weekends at…

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Posted: April 8, 2024

Social media influencers – individuals who create persona-focused personal brands to engage audiences – have become economic and social capital powerhouses. Influencer marketing was estimated to be worth over $13 billion in 2022, with 75% of brands reporting that they now allocate funding for influencer marketing. With even government agencies…

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Posted: March 1, 2024

This story originally appeared in UF News on Feb. 12, 2024. As the 2024 election season ramps up, voters are looking for reliable information about candidates to help them decide who to support on election day. Unfortunately, that reliability is threatened by a wave of disinformation that is bolstered by…

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Posted: February 20, 2024

AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and engaging experience. They can deliver real-time answers and actions to queries, automate purchasing processes, and personalize customer service. But how human-like should chatbots be when promoting products and services to consumers? University…

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Posted: February 2, 2024

Consortium on Trust in Media and Technology Managing Director Janet Coats discusses the advantages and challenges of using generative AI in the reporting process.  This video was produced for the University of Florida’s AI Days in October 2023.     

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Posted: December 13, 2023

Seungahn Nah, Dianne Snedaker Chair in Media Trust and research director for the Consortium on Trust in Media and Technology at the University of Florida College of Journalism and Communications (UFCJC), is the editor of  the Research Handbook on Artificial Intelligence and Communication. The Handbook is a collection of studies…

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Posted: November 27, 2023

This article, written by Jonathan McVerry at the Penn State Donald P. Bellisario College of Communications, originally appeared on The Arthur W. Page Center website on Oct. 6, 2023. Reposted with permission.  As the capabilities of artificial intelligence continue to increase, corporate use of AI and its ability to analyze…

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Posted: November 9, 2023

Ready or not, it appears that the age of AI is upon us. Practically overnight, AI technologies like ChatGPT have slipped into the fabric of daily life, poised to revolutionize the way that we work, the way that we communicate, and even the way that we seek information. There are…

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Posted: November 8, 2023

This article was originally published in Tech Policy Press on Oct. 16, 2023. The University of Florida is hosting a one-and-a-half-day event on “An Agenda for Rural AI” on Oct. 24-25, 2023. By Jasmine McNealy, Media Production, Management, and Technology associate professor Although there is no one universal definition of…

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Posted: October 16, 2023

Misinformation – false information that is unintentionally presented as fact – is a major issue in modern society. The current media landscape, dominated as it is by social media, allows information of all kinds to spread widely and rapidly. While this can be hugely beneficial when it comes to providing…

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Posted: September 29, 2023