AIatUF

Many brands incorporate gender-related or political topics into their social media campaigns to stimulate conversation and engagement. However, consumer opinions are volatile, and a controversial campaign risks backlash. By using artificial intelligence (AI) to automate the analysis of consumer responses to social campaigns, brands can better understand consumer values and…

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Posted: October 31, 2022

Artificial intelligence (AI) is projected to reshape the global economy. Automation technology is already permeating a broad spectrum of industries worldwide. Because of this, legislation has been enacted in Europe and the United States regulating the use of AI to ensure trustworthy use in both public and private sectors. As…

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Posted: October 23, 2022

Most consumers today are confronted with algorithmic-based recommendations based on their past usage or buying history. But how do consumers actually feel about machines recommending media or goods they might like. A new study by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and colleagues…

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Posted: October 13, 2022

A new study has found that when users perceive an artificial Intelligence (AI) system to be a helper, their frustration level lowers and their trust in the system increases. The findings by Won-Ki Moon, University of Florida College of Journalism and Communications Advertising assistant professor, and a team of researchers…

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Posted: October 11, 2022

Algorithms are becoming pervasive in our daily lives, from recommending what movies we should watch to determining who should be approved for loans or certain medical care. But algorithms suffer from inherent bias due to human imagination, or lack thereof. Algorithmic systems are representative of the person creating them and…

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Posted: October 4, 2022

Artificial Intelligence is now being used to help tutor students at all educational levels. AI tutors can enhance learning outcomes such as facilitating various teaching-learning practices within and outside the classroom, supporting students 24/7, and providing students from economically disadvantaged areas access to all kinds of learning materials without being…

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Posted: August 16, 2022

Artificial intelligence (AI) is here to stay, with chatbots as a particularly ubiquitous form of it. Chatbots are automated virtual assistants that can be programmed to interact with humans in various settings, and even show empathy and respond to human need. In the past, chatbot functions were largely utilitarian. More…

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Posted: August 8, 2022

Sri Kalyanaraman, University of Florida College of Journalism and Communications (UFCJC) Journalism professor and director of the Media Effects and Technology Lab, and Daniel Pimentel, Ph.D. 2020, are quoted in “Virtual Reality Boosts Students’ Empathy for Nature” published in insidehighered.com on July 26. The article focuses on Kalyanaraman and Pimentel’s…

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Posted: July 27, 2022

The field of human-machine communication (HMC) has grown exponentially over the past 10 years with the advancement of new artificial intelligence technology. Research on HMC, which has become increasingly interdisciplinary, has also exploded focusing on both the technology itself and the implications for society. University of Florida  College of Journalism…

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Posted: June 29, 2022

The University of Florida College of Journalism and Communications today announced that Dr. Yang Feng will be joining the College this fall as Advertising Associate Professor in Artificial Intelligence, working in the Consortium on Trust in Media and Technology. Feng is currently Associate Professor in Advertising at San Diego State…

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Posted: May 18, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

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Posted: March 9, 2022

As artificial intelligence (AI) technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, if a human is not available during a weather emergency. Yet little research exists that looks at how…

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Posted: February 10, 2022