AIatUF

The field of human-machine communication (HMC) has grown exponentially over the past 10 years with the advancement of new artificial intelligence technology. Research on HMC, which has become increasingly interdisciplinary, has also exploded focusing on both the technology itself and the implications for society. University of Florida  College of Journalism…

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Posted: June 29, 2022

The University of Florida College of Journalism and Communications today announced that Dr. Yang Feng will be joining the College this fall as Advertising Associate Professor in Artificial Intelligence, working in the Consortium on Trust in Media and Technology. Feng is currently Associate Professor in Advertising at San Diego State…

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Posted: May 18, 2022

Marketers are increasingly taking advantage of AI strategies when interacting with prospective customers, particularly in data collection and message targeting. But how consumers perceive or understand the use of AI in marketing has been unclear. A recent study by University of Florida College of Journalism and Communications scholars Huan Chen…

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Posted: March 9, 2022

As artificial intelligence (AI) technology has advanced, its use has expanded to a range of industries, including broadcast news. AI could be used in place of a human weather newscaster, for example, if a human is not available during a weather emergency. Yet little research exists that looks at how…

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Posted: February 10, 2022

Social robots today are a $2 billion industry, which is expected to grow to $11 billion by 2026. While some believe that social robots are just human-like versions of voice assistants like Siri and Alexa, the emerging technology is being used in a variety of areas, including public health, elderly…

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Posted: February 7, 2022

The primary function of “social robots” is to facilitate communication with humans, and is being applied in a variety of industries, including education and physical and mental health. Kun Xu, University of Florida College of Journalism and Communications Assistant Professor in Emerging Media, is studying how to enhance that communication…

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Posted: October 20, 2021

Posted: October 12, 2021

University of Florida College of Journalism and Communications doctoral student Fanjue Liu is exploring how AI-enabled virtual assistants, like Alexa or Siri, can mitigate feelings of loneliness and isolation, particularly during the pandemic.  She was interviewed on Sept. 10, 2021 about her research. Below the video is an edited transcript of…

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Posted: September 16, 2021

Doctoral student Yoo Jin Chung is in her final year of doctoral program in advertising, working on a dissertation that explores social media users parasocial relationship with virtual influencers. She was interviewed on Sept. 7, 2021 about her research on AI-enabled virtual influencers on social media, and how social media users…

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Posted: September 10, 2021

Jasmine McNealy, University of Florida College of Journalism and Communications Media Production, Management, and Technology Associate Professor and Associate Director of the Marion B. Brechner First Amendment Project, is featured in a video about creating responsible AI. The video was produced by the University of Florida as part of an…

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Posted: June 21, 2021

Dr. Kun Xu, University of Florida College of Journalism and Communications assistant professor in emerging media in the Department of Media Production, Management and Technology, was interviewed on June 2, 2021 about his research on social cues in human-machine interactions and the convergence of various human-machine communication technologies. Below the…

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Posted: June 15, 2021

Research & Insights

There is No Trolley Problem

On May 13, Jasmine McNealy, University of Florida College of Journalism and Communications Telecommunication associate professor and and associate director of the Marion B. Brechner First Amendment Project, discussed ethical issues related to AI at UF’s AI Town Hall.  A transcript of the video is below the video. Hello, my…

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Posted: June 1, 2021