Conference Presentations

Following are upcoming presentations from STCC staff and affiliates.

Kentucky Conference on Health Care Communication

April 12-15, 2018
Lexington, Kentucky

Janice Krieger, director, STEM Translational Communication Center

Pre-Conference Panel

Lauren C. Bayliss, Ph.D. 2017, assistant professor of Public Relations, Department of Communication Arts/College of Liberal Arts and Social Sciences, Georgia Southern University

Nutrition facts and consumption acts: Testing the effects of calorie label design on consumers’ decision-making processes

Abstract:  Effective July 2018, the FDA has changed the requirements for the nutrition facts label’s design.  These changes include increasing the font size of the calorie number to make it more than twice as large as any other information on the label.  Although many studies have addressed how emphasizing nutrition information such as calories influences perceptions of food healthiness (e.g. Hawley et al., 2013), current research does not indicate how increased emphasis on calorie information influences other antecedents to consumption decisions, such as expectations for how well the food will satisfy or fill the consumer (expected satiety).  Furthermore, very few studies have explored how label design influences actual portion selection.  Therefore, this study tests the effects of calorie emphasis, particularly the emphasis implemented in the redesigned nutrition facts label, on expected satiety and consumer portion size selections.

Jordan M. Neil, Ph.D. 2017, Postdoctoral Research Fellow/Harvard Medical School

Thomas J. George, Jr., University of Florida

  • Jeffrey Pufahl, University of Florida
  • Janice L. Krieger, University of Florida

The influence of patient identification and narrative transportation on intentions to participate in cancer research

Abstract: Cancer decision-making interventions commonly utilize narratives as a persuasive strategy to increase identification with the message source, promote involvement with the topic, and elicit greater willingness to adopt recommended behaviors. However, there is little empirical research examining the mechanisms underlying the effectiveness of this strategy in the context of cancer research participation. Data for the current manuscript were collected as part of a larger study conducted with cancer patients (N = 340) from the United States, United Kingdom, and the Republic of Ireland. Participants viewed and evaluated video-recorded vignettes illustrating different strategies for discussing clinical trials participation with family members. Results showed nationality was a significant predictor of identification with the main character (i.e., patient) in the vignette. Unexpectedly, these cross-national differences in identification disappeared when patients currently undergoing treatment had higher perceived susceptibility of cancer. Identification with main character in the vignettes was a significant predictor of intentions to participate in cancer research, but only when the mediating role of narrative transportation was considered. The findings demonstrate the importance of considering how individual and social identities influence identification with characters in cancer narratives and yield practical guidance for developing arts-based interventions to increase cancer research participation.

Samantha Paige, Ph.D. student, UF Department of Health Education and Behavior and STEM Translational Communication Center affiliate

Keeping Up with eHealth Literacy: An Application of the Transactional Model of Communication

Abstract:  Electronic health (eHealth) fosters the dynamic computer-mediated transaction of information and communication among online users. Consistent with the fundamental features of eHealth, the transactional model of communication functions under the assumption that interpersonal communication exists within a fluid state, meaning that the situation, intended communication and information goals, and communicators themselves are consistently changing and simultaneously influence one another. Within the context of eHealth, the transactional model of communication can be conceptualized as a form of interpersonal computer-mediated communication (I-CMC). In I-CMC, “noise” consists of physical, psychological, and semantic factors that interfere with the ability to access, understand, and exchange information. To effectively and appropriately thrive in eHealth, a communicator must have the skills to manage or co-regulate these noise factors. In 2006, eHealth literacy was coined to understand patients’ skills to use and benefit from eHealth technologies and online health information. Current definitions and models of eHealth literacy, however, are outdated and do not account for this transactional and social nature of eHealth.

The purpose of this study was to conduct a concept analysis of eHealth literacy in the context of the transactional model of communication to derive an updated definition and model to guide its future understanding and measurement.

Association for Clinical and Translational Science 2018

April 19-20, 2018
Washington, D.C.

Rachel Damiani, doctoral student, Samantha Paige, doctoral student, Elizabeth Flood-Grady, STEM Translational Communication Center (STCC) post-doctoral associate, Vaughan James, doctoral student, Edward Neu, doctoral student and Janice Krieger, director, STCC

“Translation is a Team Sport”: Exploring Scientists’ Perceptions of a Clinical and Translational Science Institute as a Vehicle for Collaboration

Presenting:  Vaughan James

Abstract: Although collaborations among researchers are critical to advancing translational health research initiatives, scholars have discovered a myriad of barriers preventing scientists from effectively collaborating with one another. The National Center for Advancing Translational Science (NCATS) supports initiatives, such as the Clinical and Translational Science Award Program (CTSA), to alleviate these barriers by providing researchers with resources and a shared space to collaborate with one another. However, scientists’ perceptions of the value of the CTSA Program or its potential to foster interdisciplinary collaborations is largely unknown. Thus, the purpose of this study was to examine how scientists perceive the role and value of the CTSA in terms of their collaborative pursuits.

Utilizing a mixed-methods approach, we conducted a survey (N = 913) followed by in-depth interviews (N = 15) with scientists at a CTSA-funded institution to assess their perceptions of the CTSI. Preliminary analysis indicates that many scientists lacked awareness about the breadth and accessibility of CTSA resources. Additionally, while many scientists viewed the CTSA as integral to the university, few perceived its resources as vital to their own collaborative research pursuits. We anticipate that this study’s results will lead to actionable recommendations that CTSIs can implement to encourage interdisciplinary collaborations among scientists across the translational research spectrum.

Elizabeth Flood-Grady, Vaughan James,  Janice Krieger

Community Forums as a Channel for Communicating with the Public to Influence Perceptions of Cancer Clinical Trials

Presenting:  Elizabeth Flood-Grady

Abstract: Cancer clinical trials (CCTs) are vital tools in the advancement of cancer prevention and treatment. Yet, only 3-5% of eligible patients enroll in CCTs. Low participation can be attributed, in part, to poor communication and a lack of understanding about CCTs. In order to increase participation, interventions should foster meaningful communication about cancer prevention and CCTs, especially between medical professionals and members of the community. Community forums offer a to communicate about cancer with members public and to educate prospective patients about CCTs. Thus, our goal was to evaluate the efficacy of conducting community forums about CCTs at changing public perceptions of cancer and CCT participation.

During the Spring of 2016, participants (N = 51) who attended a community forum about CCTs completed a pre-test and post-test survey assessing their understanding and perceptions of CCTs. Results from the pre to post-test survey revealed a significant positive increase (p = .01) in participants’ attitudes toward cancer clinical research as well as marginally significant increases in participants’ perceived subjective norms (p = .06) about participating in CCTs and the perceived personal relevance (p = .06) of clinical research participation pre- and post-test. Findings suggest that community forums about cancer and CCTs could lead to an increased awareness and understanding of CCTs among members of the population and could be useful channels for cancer interventions.

International Association of Language and Social Psychology Writing Retreat

Canmore, Alberta
June 24-15, 2018

Janice Krieger, director, STEM Translational Communication Center

Keynote Address: Inspired Writing: Communication Approaches to Knowledge Translation

Summary: Many people enter academia inspired to engage in scholarship that makes a positive difference in society. Too often, scholars end up frustrated because they have difficulty connecting their research with the stakeholders that they believe would benefit from their research. By focusing on the co-creation of knowledge structures and value systems, translational communication bridges the gap between scholarship and communities of practice.

Dr. Krieger ‘s keynote will weave principles of effective knowledge translation with inspired and effective writing practice in the context of language and social psychology. She will discuss the key theoretical and methodological approaches underpinning the successful application of knowledge translation. Dr. Krieger will also lead a guided writing practice in which audience members will identify the inspiration for their research, focus on specific stakeholders that stand to benefit from their science, create a strategy for translating their knowledge for that audience, and design a writing practice that facilitates effective knowledge translation with key stakeholders.