Ziqi Zhu
Ph.D.
Ziqi Zhu is a Ph.D. student in the College of Journalism and Communications at the University of Florida. His research lies at the intersection of political communication, media bias, and audience engagement, with a focus on how digital platforms shape public discourse around crises and policy. Before beginning his doctoral studies, he gained experience in the media industry, including an internship at TikTok, where he worked on trending content and platform strategy.
Education
Ph.D. Student, Communication, College of Journalism and Communications，University of Florida
M.A., Communication, College of Journalism and Communications，University of Florida
B.A., Communication, College of Humanities and Development Studies, China Agricultural University
News
Research
Ziqi’s research spans political communication, digital culture, and crisis communication. He employs text analysis to investigate emerging youth subcultures on the Chinese internet, with particular attention to how online communities express identity and everyday life. His work also analyzes social media discussions during crises, focusing on public discourse and the attribution of responsibility. In addition, using a decade of Facebook data, he examines how media partisanship and governmental political alignment influence agenda-setting in news coverage of natural disasters.
Ziqi’s research spans political communication, digital culture, and crisis communication. He employs text analysis to investigate emerging youth subcultures on the Chinese internet, with particular attention to how online communities express identity and everyday life. His work also analyzes social media discussions during crises, focusing on public discourse and the attribution of responsibility. In addition, using a decade of Facebook data, he examines how media partisanship and governmental political alignment influence agenda-setting in news coverage of natural disasters.