Graduate Student Directory

Lucy Rodriguez

Ph.D.
Advertising

Email: Connect:

Bio

Lucy is a doctoral student in the College of Journalism and Communications at the University of Florida. Her research interests include consumer behavior, media psychology, and acculturation.

Lucy graduated cum laude with a Bachelor of Science degree in Psychology and a Master of Science degree in Corporate and Public Communication from Florida State University.

Aside from her academic work, she served FSU as the Student Body President and was a leader in the Dean’s Diversity Task Force. During her tenure as President, she advocated for students on the Panama City campus & negotiated a $32 million deal for a public-private partnership for on-campus student housing.

Publications

Presentations

Hampton, C., Fernandes, J., & Rodriguez, L. (2024). What is in an Eco-Label? A Qualitative Study of Gen Z Individuals’ Perceptions and Understanding. Oral Presentation at 2024 International Communication Association Conference, Gold Coast, Australia.

Research

Specialization

Acculturation, Consumer Behavior, Media Psychology