Jay Schwedelson, B.S. Advertising 1998, is the CEO of Worldata, one of the top media and direct marketing companies in the U.S., and is the founder of SubjectLine.com, the number one free subject-line rating tool, which is ranked in the top 1% of all websites worldwide. Schwedelson is a recognized marketer who has won the DMCNY Silver Apple, the most prestigious direct-marketing award. His companies execute over 40,000 marketing campaigns annually for clients such as P&G, Home Depot HP, and others. He has a long track record of giving back to UF and CJC, where he has been an advisory board member for many years.