Below are current CJC research opportunities available to undergraduate students for Spring Semester 2024. Deadline to apply is Jan. 12, 2024.

The Stories Brands Tell: Superstars and Sleepers

Our team is preparing a new research project that looks at how brands depict themselves with stories, and how those stories relate to consumer personality and self-perception. This journey into the world of consumer psychology will focus on brand narratives about “top dogs” and “underdogs,” and how those stories resonate with consumers. You will learn about theory and hypothesizing, experimental methods, statistical analysis, and academic writing.

Professor: Dr. Benjamin Johnson

Time Commitment: 5 hours per credit hour (maximum 3 credit hours). This is for credit – ADV4910 (Advertising Undergraduate Research).

How to Apply: Email your resume, schedule, and any questions to benjaminkjohnson@ufl.edu.

Turning to Influencers for Health and Science Information

Where do people go when they want credible news about health and science topics? Trends suggest that influencers are increasingly source of information about many topics, including STEM and medicine. This project will examine how people balance different sources of information, and how confident they feel about the information they receive on complicated topics that affect their lives.

Professor: Dr. Benjamin Johnson

Time Commitment: 5 hours per credit hour (maximum 3 credit hours). This is for credit – ADV4910 (Advertising Undergraduate Research).

How to Apply: Email your resume, schedule, and any questions to benjaminkjohnson@ufl.edu.

Understanding Ecolabels: Design and Content

This project aims to understand current communication practices related to ecolabels on product packages. Using a quantitative content analysis methodology, this study will analyze design elements (e.g., colors, fonts, etc.) and content elements (e.g., label name, informational claims, etc.) that appear on ecolabels on various product packages for consumer goods.

Professor: Dr. Juliana Fernandes

Time Commitment: Variable, but students should dedicate at least 5 hours each week. Can participate either volunteer or for credit (for credit, please register for ADV4910)

How to Apply:  Send your resume and a short statement describing why you are interested in working on a research project to juliana@jou.ufl.edu.

Organizational Communication and Education for Ethical Use of Artificial Intelligence applied Digital Analytics

The goal of this study is to help discern what makes certain AI use ethical or unethical. We will conduct interviews and surveys to understand Advertising/Public Relations professionals’ use and understanding of AI in their workplaces. We need students who can help us to conduct interviews. If you join the team, you will assist in making interview questions, reaching out to AD/PR professionals, and interviewing professionals. Thus, we need students who have an interest in AI, AD/PR, and scientific research.

Professor: Dr. Won-Ki Moon

Time Commitment: 5-10 Hours (up to students’ availability) does not need to be for credit

How to Apply:  Please send your resume and a statement of interest to wonkimoon@ufl.edu.