Skip to main content
University of Florida

Study Abroad at Hochschule der Medien (HdM) Stuttgart

Discover Germany through an enriching academic experience at HdM Stuttgart!

HdM welcomes exchange students from around the world each semester, offering a vibrant international atmosphere and a wide range of English-taught programs.

Stuttgart 

Located in southern Germany, Stuttgart is a modern city known as a manufacturing hub and headquarters to prominent companies including Mercedes-Benz and Porsche, partners to HdM on many student projects. The city was a historic publishing center that remains home to many advertising, marketing and communications-related firms. HdM is just one of two dozen universities and colleges in Stuttgart, giving a diverse and student-oriented vibe. It hosts festivals throughout the year including Frühlingsfest, an early spring event similar to Oktoberfest, for students studying in springtime.

What HdM Offers

HdM is perhaps the most CJC-like institution in Germany. With a dedication to hands-on learning and a focus on media and communication, it offers a variety of programs to exchange students. Each provides industry-relevant skills while also fostering a deeper understanding of intercultural communication. These programs typically run for one semester and offer 30 ECTS credits (usually equivalent to about 15 UF credits).

Popular Minor Programs include:

  • Advertising
    • Focuses on the planning, design and production of communications in advertising. It covers the relevant areas on the path from the “first idea”, via visual design, to the production and dissemination of the finished product. With the specializations Analysis & Strategy, Design & Advertising as well as Publishing & Production, students learn about all the phases which are important in the conception, publishing and distribution of printed and digital media, including mobile web apps. 
  • App Design & Development
    • Provides an introduction and practical experience in interaction design and front-end development of mobile applications. More and more industries require interdisciplinary know-how, that is knowledge that merges design and development skills, for example, to create new experiences such as mobile apps, games, virtual reality experiences or automotive apps. This Minor focuses on practice-oriented HCI, which is a Human Centred Iterative interaction design approach. Each semester there are a number of projects students will be able to subscribe to. Due to the close proximity to the automotive industry in Stuttgart, there will be at least one project working directly with an automotive partner.
  • Data-Driven Consulting
    • Data-Driven Consulting is meticulously designed to equip students with cutting-edge skills and real-world experience in consulting projects, emphasizing the pivotal role of data in deriving actionable business insights. This comprehensive programme offers an immersive learning environment where students are prepared to navigate the complexities of consulting engagements, manage stakeholder relationships effectively, and leverage advanced analytical tools to inform decision-making processes. Bridging theoretical knowledge with practical application, the programme aims to cultivate the next generation of consultants adept at transforming data into strategic assets.
  • Experimental & Nonfiction Film
    • In today’s media-saturated world, visual fluency is as essential as verbal fluency. We communicate through filmic forms that go beyond conventional storytelling—through experimental cinema, documentary film, essay video, immersive environments, and hybrid nonfictional formats that challenge how we perceive and construct reality.
  • Games Development
    • Games Development provides a sound introduction to various facets of game development in theory and practice. Students will get a brief overview of the history of game development, an introduction to business aspects and to the basics of youth protection regulations, as well as an introduction to games design. They will also obtain profound knowledge about the architecture of games systems and gain an in-depth insight into the functionality of their components.
  • Integrated Product Design
    • The world becomes increasingly interconnected, globalized and digitalized. These developments pose numerous challenges and opportunities that also directly influence the way we produce and use products. The Minor Programme Integrated Product Design responds to this increasingly complex context of product development. It provides exchange students with a valuable skill set needed for developing future-proof and sustainable products and product-service systems. 
  • International Publishing
    • The publishing industry has reinvented itself many times and continues to do so. It has a rich cultural history and in terms of revenue, the publishing industry makes more money than TV, radio, film and music together. The digital transformation in publishing is primarily driven by young media professionals. If you’re keen to be part of this development, this program gives you the opportunity to become successful in field of publishing. Both the publishing industry and our Minor program offer an exciting mix of print and digital media.choice for your semester abroad.
  • Journalism & Communication Management
    • Are you a student with a content-oriented background, for example in journalism, media and communication, public relations or corporate communications? Would you like to learn to develop new concepts and strategies addressing core needs of your audience? Are you interested in improving your skills in leading innovative teams? Then our Minor Programme Journalism & Communication Management is the perfect choice for your semester abroad.
  • Media & Business Psychology
    • Are you curious about how psychology shapes media, business, and technology? The Media & Business Psychology Minor offers an exciting, research-driven learning experience with real-world applications.
  • Media Creation & Management
    • Media Creation & Management gives international students the opportunity to gain inside knowledge in creating and capitalizing media. This includes having an idea, putting it into practice through a production, and managing the results and finances. If you are interested in different aspects of media business, if you want to be creative whilst learning more about operating media services, and to invent new business models – Media Creation & Management is the right programme for you.
  • Social Media & Management
    • Do you want to learn what it takes to become a professional in the emerging world of digitalization and social media? Are you interested in understanding business practices and management strategies? Does hands-on learning of content production for social media sites sound exciting to you? We’ve got you covered! Our Minor Programme Social Media & Management equips you with both online marketing and management skills.
  • Storytelling
    • Whether in film, art, news, marketing or even in our daily life, Storytelling is the key to everything. Stories have been shared in every culture for thousands of years. All stories are different. Only in one element they are the same: They are aimed at people. Every one of us has got a story to tell. Discover the hidden secrets of Storytelling in film, media, marketing or with the taxi driver bringing you home. And find your story.
  • Visual Communication
    • Visual Communication will get an introduction to the structure of user interfaces, acquire methodological knowledge in user-centered design and user experience, design interfaces for desktop or mobile systems, as well as learn basic skills of scripting languages. In other project-based courses the goals are to develop skills to carry out a research study that involves a media application or to develop ideas for a media application and its use cases. The students also learn to plan and manage a project in an international team. The students will acquire knowledge in the field of strategic design, a design discipline that serves to develop innovative and relevant solutions for socially relevant questions.
      …and more!

Support & Orientation

HdM provides comprehensive support to help exchange students settle in smoothly:

  • Orientation Week to get familiar with campus life
  • HdM Exchange Network for social and academic support
  • Assistance with housing and local integration

For more information, including program costs, housing information, application details, and other resources, please visit UFIC Hochschule der Medien.

Contact Us