Pro Master’s Projects Archives

Pro Master’s Projects

Sustaining the Suwannee: An Expedition Through Time Down Florida’s Wild Blackwater River

Monday February 13, 2023

Joshua Baker created a three-part multimedia story to reflect the people, land and water in and around the Suwannee River Basin. The videos and accompanying website focus on the Suwannee river as a unique geological and historical waterway, an example of how …

The Workplace Generation Gap: Gen Z in the Advertising Industry

Monday February 13, 2023

Nicole Holdgrafer’s capstone project aimed to help bridge the workplace generational gap between Gen Z and prior generations within the advertising industry by revealing each generation’s perspectives on this disconnect. The final deliverables …

Cultural Adaptations for Foreign Food Brands Expanding to China

Monday February 13, 2023

Warner Ransone created a brand guide to help foreign food brands communicate effectively and improve performance when expanding to China. The guidebook included nine literature-based chapters with culturally specialized advice and recommendations backed by …

Care on the Move: Using Communication Theory to Strengthen Patient Relationships with Mobile Health Care Brands

Monday February 13, 2023

Inspired by the rapid increase in mobile health services during the COVID-19 pandemic, Jessica Fullerton proposed a method for mobile health clinic brands to improve their perceived trustworthiness and communication practices. By highlighting the importance …

Barbie: Catering To The Millennial Parent

Monday February 13, 2023

Allison Veliz created a campaign book for Barbie with research-backed recommendations to help the brand improve on embracing all shapes, sizes and skin tones in its line of products. Allison developed communication strategies for the brand by conducting …

Chasing Shadows: An Artistic Film Representing Women in Board Sports

Thursday February 9, 2023

Bianca Gonzalez produced a creative film to share the stories of women in board sports by giving a deeper look into their typically underrepresented lifestyles. Accompanied by written components, photography, interviews, and animations, Chasing Shadows …

The Sapient Skateboards Zine: A Visual Narrative for The Sapient Skateboard Company

Thursday February 9, 2023

Justin Bright developed the Sapient Skateboards Zine, a visual narrative of the Chicago-based skateboard company Sapient Skateboards. The publication was used to promote the brand with creative …

NIL Island: An Exclusive Online Community Where Student Athletes Discuss NIL Opportunities

Thursday February 9, 2023

Leah Clapper created a peer-to-peer online community that helps student-athletes capitalize on their name, image, and likeness with purpose. The website includes practical tools, web pages, and a marketing strategy for the new business she developed. …

Traveling under the influence: Getting millennials to de-instagrammize their travel behavior.

Monday October 12, 2020

Irene Mayor Sanabria created a campaign book studying effective ways of raising awareness and promoting behavioral change around the over-Instagrammization of travel experiences. …

Is That Insta Worthy? The Relationship of Social Media and Higher Education

Wednesday September 30, 2020

While UF’s CJC is nationally recognized for its academic excellence, on Instagram, UF’s CJC Division of Graduate Studies & Research fell short on this standard. As a result, student Natalia Mojica helped reconstruct its online presence. To do this, an …

Content Creation for the UF Actors Showcase 2020

Wednesday September 30, 2020

Marissa Secades reimagined the digital and print assets for UF Actor Showcase 2020, an annual event held in New York City for graduating …

Millennial Wish-cyclers: Best Practices for Reducing Recycling Contamination

Wednesday September 30, 2020

Kaitlin Robb wrote a white paper that combines strategic communication and applied theory, as well as input from experts, in order to inspire efficient solutions for a significant recycling problem. The strategies presented are intended to be timely and easy …