Pro Master’s Projects Archives

Pro Master’s Projects

Underrepresented No More: Resources for Pre-Veterinary Students from Vet Students and Veterinarians

Monday February 20, 2023

Alexandra Avelino created Underrepresented No More, a website of resources for pre-veterinary school students to hear the stories of veterinary professionals from a variety of backgrounds, get tips on how to strengthen their veterinary school applications, …

The Value of Buying Reused: Repurpose Project Ad Campaign

Monday February 13, 2023

As the secondhand market continues to rise in popularity, particularly among younger consumers, local nonprofit The Repurpose Project had an opportunity to increase store traffic and purchases by advertising to college students in Gainesville. Daniel Lively …

Reaching Latinos: How Community Health Advocates Helped Close a Vaccination Gap

Monday February 13, 2023

Melissa Feito produced a news story for WUFT that uncovered the real-life, on-the-ground community advocates that helped Central and North Central Florida Latinos embrace the vaccine and the challenges they faced. …

A Voice for Choice: Advocacy and Information

Monday February 13, 2023

Taylor Lockett created a website that gave overviews of reproductive rights information for 19 states. This information included state representatives, current laws, pending legislation, grassroots organizations and ongoing court cases. The goal of A Voice …

Building Gainesville Luxury

Monday February 13, 2023

Carolyn Jenson created a booklet and website to highlight the luxury custom home builders in Gainesville, Florida. Building Gainesville Luxury served to help potential customers discover more about the services offered, company backgrounds, and recent work …

Hanging By A Thread: A Look into the Sustainability Issues Within the Fashion Industry and the Future of Clothing

Monday February 13, 2023

In a long-form report that blends skills in research and journalism, Isabella Sorresso analyzed the problems in sustainability, labor, and policy facing the fashion industry, and summarized six key ways experts propose will change the industry for the …

The Lived Experience of Interethnic Anglo & Hispanic Couples

Monday February 13, 2023

Emily Perpich analyzed the habits, values, traditions, and lifestyles of couples in which one partner identifies as Anglo-Saxon and the other identifies as Hispanic/Latino. The advertising white paper explored her research into each culture’s most …

Exhibiting UF: Solving the Art Gap

Monday February 13, 2023

Inspired by the artistic talents of Gainesville’s creative community, Jess Berube addressed the UF “art gap” by creating a digital museum-meets-magazine that brought together visual artists from across disciplines through in-depth storytelling and a …

Nutritious Food For All: Updating the Field and Fork Pantry’s Communications Strategy

Monday February 13, 2023

Julia Andresen devised an integrated advertising campaign book for UF’s Field and Fork Pantry to encourage shoppers to select and consume nutritious food through traditional in-Pantry advertising, social media messaging, and partnerships with UF …

Why Vlog? A New Way of Communication that Brands Cannot Miss

Monday February 13, 2023

Xinran Huang designed a website to present the vlog industry and an exploration of vlogging influencers to explain why brands may benefit from utilizing vlogging as a key promotional tactic. Xinran compared vlogs to traditional methods of brand communication …

The Forgotten Microgeneration: The Nuances of the Zillennial Audience in Streaming Service Strategies

Monday February 13, 2023

“Zillennials” are a microgeneration born between 1993-1998, existing on the generational threshold between Generation Z and Millennials. Jenna Bratman created a white paper and website to showcase her primary and secondary research regarding the …

Rethinking Exercise: Exploring the Effects of Exercise on Women’s Health

Monday February 13, 2023

Madison Rothschild designed Rethinking Exercise, a website and podcast where women can learn about healthy exercise practices and mentalities from certified doctors, therapists, nutritionists, trainers and other physically active women. The goal: to help …