Goodness Godwin-Usoro
M.A.M.C. Research & Theory
Office: G034
Phone: (352) 709-3162
Email: ggodwinusoso@ufl.edu
Goodness Godwin-Usoro
M.A.M.C. Research & Theory
Goodness is a communications professional from Nigeria and a current Master’s student in Mass Communication at the University of Florida. She earned her B.Sc. in Mass Communication from Redeemer’s University and has professional experience spanning marketing, advocacy, and strategic communications in both nonprofit and government sectors. Before graduate school, she worked as a Senior Marketing & Communications Officer at Junior Achievement Nigeria, leading digital campaigns, advocacy programs, and stakeholder engagement initiatives.
At UF, she serves as a Teaching Assistant and assists in undergraduate advertising courses.
Her interests center on advertising, influencer culture, and artificial intelligence in communication
Education
B.Sc. in Mass Communication, Redeemer’s University, Nigeria (2019)
M.A.M.C., University of Florida (expected 2026)
News
Research
Advertising, Influencer Culture (Human Influencer & AI Influencer), Brand Storytelling & Digital Storytelling
Advertising, Influencer Culture (Human Influencer & AI Influencer), Brand Storytelling & Digital Storytelling