Simona Rivero

Ph.D.

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Simona is a doctoral student in the College of Journalism and Communications at the University of Florida. Her research interests include positive media psychology, digital well-being, and emerging technology.

Simona graduated with a Bachelor of Science in Telecommunication (Magna Cum Laude) and a Master of Arts with Distinction in Mass Communication both from the University of Florida. She is formerly a UF Board of Education Fellow and currently a McKnight Doctoral Fellow.

Awards and Honors

Graduate Student Conference Travel Scholarship, American Academy of Advertising, 2025.

Graduate School Opportunity Award, University of Florida, 2024.

Scholarship, The Suncoast Chapter of the National Academy of Television Arts & Sciences, 2019.

News

• UFCJC Advertising Faculty, Doctoral Students and Alumni Recognized at 2025 AAA Annual Conference (March 12, 2025)
• All News About Simona Rivero

Publications

Presentations

Fernandes, J., Hampton, C., Rodriguez, L., Rivero, S., & Chien, T. (2025). What does Gen Z know about ecolabels? Insights on attention, knowledge, and trust. Oral Presentation at International Conference on Research in Advertising, Rotterdam, Netherlands.

Rivero, S., Johnson, B. K., Abouhana, I., Prieto, S., Hubbell, J., Atterberry, S., Weiner, A., Kaufman, C., Oster, E., Fargo, T., Al Baissari, R., Band, C., & Zelaya, S. (2025). Let her cook: Content creators, recipes, and home meals. Paper/Poster at The 8th Biennial D.C. Health Communication Conference, Washington D.C.

Windels, K., & Rivero, S. (2025). Teaching strategy: From the Effie Awards to Effective Instruction. Oral Presentation at 2025 Annual Conference of the American Academy of Advertising, Pittsburgh, PA.

Research

Specialization

Positive Media Psychology, Digital Well-Being, Emerging Technology