Jiawei Liu, Ph.D.
Assistant Professor - Department of Advertising, STEM Translational Communication Center
Office: 3212 Weimer
Email: jiaweiliu@ufl.edu
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Jiawei Liu, Ph.D.
Assistant Professor - Department of Advertising, STEM Translational Communication Center
Jiawei Liu is an Assistant Professor in the STEM Translational Communication Center and the Department of Advertising in the College of Journalism and Communications at the University of Florida. He is also affiliated with the UF Health Cancer Center and the UF AI2 Center. Before joining the University of Florida, he was a Research Associate in the Jeb E. Brooks School of Public Policy at Cornell University. Liu’s research interests revolve around health communication, specifically using empirical methods to investigate the content and effects of mass media, social media, and AI-mediated messages related to public health and public policy issues.
Liu has 40 publications. His interdisciplinary research has appeared in Human Communication Research, Communication Monographs, Journal of Health Communication, Health Communication, Social Science & Medicine, Preventive Medicine, Health Education & Behavior, Journal of Medical Internet Research, Risk Analysis, The Milbank Quarterly, Journalism and Mass Communication Quarterly, The International Journal of Press/Politics, Mass Communication and Society, Journalism, PNAS Nexus, Telematics and Informatics, Computers in Human Behavior, Journal of Behavioral Decision Making, International Journal of Communication, Review of Communication Research, PEC Innovation, The International Encyclopedia of Health Communication, The International Encyclopedia of Media Psychology, and Oxford Research Encyclopedia of Politics. His research has received top paper awards from both the Health Communication division and the Visual Communication Studies division of the International Communication Association. Liu is on the editorial board of Health Communication and has also served as an ad-hoc reviewer for 46 academic journals.
Liu earned a B.A. in International Journalism from the Communication University of China, an M.S. in Journalism from the University of Illinois at Urbana-Champaign, and a Ph.D. in Mass Communications from the University of Wisconsin-Madison.