Sylvia Chan-Olmsted Co-Authors American Marketing Association Winning Research Paper

Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Telecommunication professor, was one of the recipients of the Best Paper Award in the Marketing Research Track at the American Marketing Association annual conference.

The paper, “Next Level Media Engagement: Measuring Cross-Platform Video Consumption Processes with Wearable Sensor Data” is based on a TV-YouTube engagement project and sponsored by Google. Chan-Olmsted’s co-authors include, CJC Post Doc Dr. Lisa-Charlotte Wolter, lead Microsoft researcher Daniel McDuff, Hamburg Media School student Dinah Lutz.

Category: College News
Tagged: American Marketing Association Sylvia Chan-Olmsted
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