The University of Florida College of Journalism and Communications today announced that Yuan Sun will be joining the College in fall 2023 as an assistant professor in the Department of Advertising.

Yuan Sun is currently a Ph.D. candidate at Pennsylvania State University’s Donald P. Bellisario College of Communications and lab coordinator of the college’s Media Effects Research Lab. Her research primarily focuses on the role and impact of artificial intelligence in strategic communication, including how user trust is developed and calibrated in the context of digital health and advertising. She also studies the psychological effects of social media and advertising campaigns on prosocial behaviors.

Prior to starting her Ph.D. program, Sun worked for seven years as a marketing and public relations practitioner. She was the director of Overseas PR for Cheetah Mobile, a technology company based in Beijing, China, where she and her team were responsible for strengthening and protecting the company’s reputation worldwide and organizing campaigns and events to promote its AI business. Before joining Cheetah Mobile, she had been an international marketing manager at Jide Technology and a marketing manager at COFCO Property Investment, both based in Beijing. Sun was also a news research assistant at The New York Times Beijing Bureau and an intern at CNN in Beijing.

Sun has authored or co-authored ten peer-reviewed articles that were published in leading academic journals, including Journal of Advertising, Health Communication and Social Media + Society, and in prestigious conferences from the Association of Computing Machinery (ACM), including Computer-Human Interaction, Computer-Supported Cooperative Work and Social Computing, and Human-Robot Interaction. She received an Association for Education in Journalism and Mass Communication Media Ethics Division Top Paper Award in 2020, a Page Center Summer Research Award in 2021, and Special Recognition for Outstanding Reviews from the ACM Conference on Human Factors in Computing Systems in 2022.

She earned her Master of Arts in Media Studies from Penn State, and a Bachelor of Arts in both Journalism and International and Public Affairs from Peking University in China.

Posted: January 24, 2023
Category: College News
Tagged as: Advertising, Yuan Sun