Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications Media Production, Management, and Technology professor and Media Consumer Research director, was quoted in the German publication “Audio Trends 2022.”

According to Chan-Olmsted, “Linear radio has a future if it offers engaging content that has the elements of surprise, relevant curation, emotional connection, and unique stories/insights. Digitization is an asset to radio because it enables non-linear, on-demand access to specific audio con­tent and relevant, contextual advertising opportuni­ties.”

“Audio Trends 2022” is a new “compact, purely” digital publication highlighting the growth of digitization in German radio broadcasting. Since 2013, data has been collected on the development of digital radio and published as the “Audio Digitization Report.”

Posted: September 13, 2022
Category: College News
Tagged as: Sylvia Chan-Olmsted