Kim Walsh-Childers Comments on the “Get The Facts Jax” Vaccine Promotion Campaign
University of Florida College of Journalism and Communications Journalism Professor Kim Walsh-Childers was quoted in “Can ‘Get The Facts Jax’ Vaccine Campaign Change Minds?” published on wjct.com on Aug. 3, 2021.
“Get The Facts Jax” is a vaccine promotion campaign that launched last week in Jacksonville, Florida, and is run through a partnership with Jacksonville hospitals and health organizations.
Walsh-Childers said that while the campaign may be effective at reaching some groups, it could hinder the effectiveness of convincing other unvaccinated populations.
“In order for a campaign to be effective, you first have to persuade people that there is something they need to be protected against,” Walsh-Childers said. “If they don’t believe that there’s anything they really need to be protected against, they’re not going to be willing to get the vaccine.”