Jordan Alpert, University of Florida College of Journalism and Communications Advertising assistant professor, and Carma Bylund, CJC Public Relations professor and professor in the Division of Hematology & Oncology at the UF College of Medicine, are the co-authors of “Improving secure messaging: A Framework for Support, Partnership & Information-Giving Communicating Electronically (SPICE)” published in Patient Education and Counseling on Nov. 21.

Alpert, Bylund, Shu Wang, Merry Jennifer Markham, Ragnhildur Bjarnadottir, Ji-Hyun Lee, Jennifer Lafata and Ramzi Salloum examined patient-centered communication and how the trend toward using electronic platforms has impacted communication to providers. They designed an experiment in which respondents read simulated secure messages between a patient and oncologist and asked them to select their most and least preferred attributes of the message.

According to the authors, “Over 200 respondents indicated that oncologist replies that included support, partnership, and information-giving were most preferred. The SPICE acronym was created to remind providers to use support, partnership, and information communicating electronically.”

Posted: December 7, 2020
Category: College News
Tagged as: Carma Bylund, Jordan Alpert