College Directory

Jordan Alpert, Ph.D.

Assistant Professor - Department of Advertising

Office: 2093 Weimer Phone: 352-392-0453 Email: Website: Twitter: @AlpertJM


Dr. Alpert’s research focuses on how technology, such as electronic health records and patient portals, can facilitate communication between patients and providers. He also is exploring how health issues are discussed and disseminated using social media.

He is a former instructor and postdoctoral fellow in cancer prevention and control in the Department of Health Behavior and Policy at Virginia Commonwealth University School of Medicine.

Before embarking on an academic career, he spent nine years in the communication industry. His positions, all in New York, included marketing communications manager at, senior account executive at IMC2, account executive at Sharpe Partners, junior account executive at TMP Worldwide and assistant media planner at Universal McCann.


B.S., University of Florida Warrington College of Business
M.A., NYU, Media, Culture and Communication
Ph.D., George Mason University, Communication



Alpert, JM, Markham, MJ, Bjarnadottir, RI, Bylund, CL. Twenty-first
century bedside manner: Exploring patient-centered communication in secure
messaging with cancer patients. Journal of Cancer Education. doi:

Alpert, JM, Morris, BB, Matin, K, Sabo, RT, Brown, RF. Patient access to
clinical notes in oncology: A mixed method analysis of oncologists’ attitudes
and linguistic characteristics towards notes. Patient Education and

Alpert, JM, Morris, BE, Matin, K, Brown, RF. Identifying how patient
portals are used as communication tools in oncology. Health Communication,
doi: 10.1080/10410236.2018.1493418

Alpert, JM, Morris, BE, Matin, K, Geyer, CE, Brown, RF. OpenNotes in
oncology: oncologists’ perceptions and a baseline of the content and style of
their clinician notes. Translational Behavioral Medicine. doi:

Alpert JM, Morris BB, Thomson MD, Matin K, Brown RF. Implications of
patient portal transparency in oncology: Qualitative interview study on the
experiences of patients, oncologists, and medical informaticists. JMIR Cancer,
4(1):e5. DOI: 10.2196/cancer.8993

Alpert, JM, Dyer, KE, Lafata JE. (2017). Patient-centered communication in digital medical encounters. Patient Education and Counseling, 100(10), 1852-1858. doi: 10.1016/j.pec.2017.04.019

Alpert, JM, Krist, AH, Aycock, BA, Kreps, GL. (2017). Designing User-Centric Patient Portals: Clinician and Patients’ Uses and Gratifications. Telemedicine and e-Health, 23(3), 248-253. doi:10.1089/tmj.2016.0096

Brown, RF, Davis, R, Wilson-Genderson, M, Grant, S, Cadet, D, Lessard, M, Alpert, JM, Ward, J, Ginder, G. (2016). African-American cancer patients Talking About Clinical Trials (TACT) with oncologists during consultations: Evaluating the efficacy of tailored health messages in a randomized controlled trial- the TACT study protocol. BMJ Open, 6(12), e012864. doi: 10.1136/bmjopen-2016-012864

Alpert, JM, Krist, AH, Aycock, BA, Kreps, GL. (2016). Applying Multiple Methods to Comprehensively Evaluate a Patient Portal’s Effectiveness to Convey Information to Patients. J Med Internet Res, 18(5): e112. doi:10.2196/jmir.5451

Alpert, JM, Desens, L, Krist, AH, Aycock, BA, Kreps, GL. (2016). Measuring health literacy levels of a patient portal using the CDC’s Clear Communication Index. Health Promotion Practice, 18(1), 140-149. doi:10.1177/1524839916643703

Gibson, TA, Craig, RT, Harper, AC, Alpert, JM. (2016). Covering global warming in dubious Times: Environmental reporters in the new media ecosystem. Journalism: Theory, Practice, and Criticism, 17(4), 417-434. doi: 10.1177/1464884914564845

Alpert, JM & Womble, FE. (2015). Just what the doctor tweeted: Physicians’ challenges and rewards of using Twitter. Health Communication, 33(7), 824-832. doi: 10.1080/10410236.2015.1007551

Alpert, JM & Womble, FE. (2015). Coping as a caregiver for an elderly family member. Health Communication, 30(7), 714-721. doi: 10.1080/10410236.2013.879560

Alpert, JM. (2014). Evaluating the content of family physician websites in the U.S. Journal for Healthcare Quality, 37(5), 311-318. doi: 10.1111/jhq.12060


Research Keywords

Health Communication, Patient-Provider Communication, Health Information Technology, Media Planning, Channel Selection

Research Areas

  • Health Communication
  • eHealth
  • Health Information Technology
  • Media Planning


Syllabi from the current and three previous semesters: