College Directory

Jordan Alpert, Ph.D.

Assistant Professor - Department of Advertising

Office: 2093 Weimer Phone: 352-392-0453 Email: Website: Twitter: @AlpertJM


Prior to joining UF in 2017, Dr. Alpert was a postdoctoral fellow in cancer prevention and control in the Department of Health Behavior and Policy at Virginia Commonwealth University's School of Medicine.

Dr. Alpert received his undergraduate degree from the University of Florida, majoring in Marketing. After graduation, he worked for a variety of advertising agencies and marketing firms in New York City. At the same time, Dr. Alpert attended New York University and earned his M.A. in Media, Culture, and Communication.

To focus on health communication, Dr. Alpert received his. Ph.D. in Communication from George Mason University in 2015.

Awards and Honors

2020 Excellence Awards for Assistant Professors, , 2020.

Department of Communication Graduate Alumnus of the Year Award, George Mason University, 2019.

University of Florida Open Access Publishing Fund (UFOAPF), University of Florida, 2018.


B.S., University of Florida Warrington College of Business
M.A., NYU, Media, Culture and Communication
Ph.D., George Mason University, Communication



Refereed Journal Articles

Paige, S., Alpert, J., & Bylund, C. (2020). Fatalistic Cancer Beliefs Across Generations and Geographic Classifications: Examining the Role of Health Information Seeking Challenges and Confidence. Journal of Cancer Education. DOI: 10.1007/s13187-020-01820-3

Alpert, J., Manini, T., Roberts, M., Prabhakar, S., Mendoza, T., Solberg, L., & Rashidi, P. (2020). Secondary Care Provider Attitudes towards Patient Generated Health Data from Smartwatches. npj Digital Medicine. Retrieved from

Alpert, J., Jaisle, A., & Chen, H. (2019). A content analysis of the promotional strategies employed by e-cigarette brands on Twitter. Health Marketing Quarterly.

Alpert, J., Morris, B. B., Thomson, M. D., Matin, K., Sabo, R., & Brown, R. F. (2019). Patient access to clinical notes in oncology: A mixed method analysis of oncologists’ attitudes and linguistic characteristics towards notes. Patient Education and Counseling.

Alpert, J., Chen, H., & Adams, K. (2019). E-Cigarettes and social media: Attitudes and perceptions of young adults to social media messages. Addiction Research and Theory.

He, X., Zhang, R., Rizvi, R., Vasilakes, J., Yang, X., Guo, Y., He, Z., Prosperi, M., Huo, J., Alpert, J., & Bian, J. (2019). ALOHA: Developing an Interactive Graph-based Visualization for Dietary Supplement Knowledge Graph through User-centered Design. BMC Medical Informatics and Decision Making.

Alpert, J., Markham, M. J., Bjarnadottir, R. I., & Bylund, C. (2019). Twenty-first Century Bedside Manner: Exploring Patient-Centered Communication in Secure Messaging with Cancer Patients. Journal of cancer education : the official journal of the American Association for Cancer Education. DOI: 10.1007/s13187-019-01592-5

Alpert, J., Markham, M., Bjarnadottir, B. I., & Bylund, C. (2019). 21st century bedside manner: Exploring patient-centered communication in secure messaging with cancer patients. Journal of Cancer Education.

Alpert, J., Morris, B. B., Thomson, M. D., Matin, K., & Brown, R. F. (2018). Identifying how Patient Portals Impact Communication in Oncology. Health Communication. DOI: 10.1080/10410236.2018.1493418

Alpert, J., Morris, B. B., Thomson, M. D., Matin, K., Geyer, C. E., & Brown, R. F. (2018). OpenNotes in oncology: oncologists’ perceptions and a baseline of the content and style of their clinician notes. Translational Behavioral Medicine. DOI: 10.1093/tbm/iby029

Alpert, J., Morris, B. B., Thomson, M. D., Matin, K., & Brown, R. F. (2018). Implications of Patient Portal Transparency in Oncology: Qualitative Interview Study on the Experiences of Patients, Oncologists, and Medical Informaticists. JMIR Cancer, 4(1), e5. DOI: 10.2196/cancer.8993

Alpert, J., Dyer, K. E., & Lafata, J. E. (2017). Patient-centered communication in digital medical encounters. Patient Education and Counseling, 100(10), 1852-1858. DOI: 10.1016/j.pec.2017.04.019

Alpert, J., Krist, A. H., Aycock, R. A., & Kreps, G. L. (2017). Designing User-Centric Patient Portals: Clinician and Patients' Uses and Gratifications. Telemedicine and e-Health, 23(3), 248-253. DOI: 10.1089/tmj.2016.0096

Alpert, J., Desens, L., Krist, A. H., Aycock, R. A., & Kreps, G. L. (2017). Measuring Health Literacy Levels of a Patient Portal Using the CDC’s Clear Communication Index. Health Promotion Practice, 18(1), 140-149. DOI: 10.1177/1524839916643703

Brown, R. F., Davis, R., Wilson-Genderson, M., Grant, S., Cadet, D., Lessard, M., Alpert, J., Ward, J., & Ginder, G. (2016). African-American cancer patients Talking About Clinical Trials (TACT) with oncologists during consultations: Evaluating the efficacy of tailored health messages in a randomized controlled trial- the TACT study protocol. BMJ Open, 6(12), e012864. DOI: 10.1136/bmjopen-2016-012864

Alpert, J., & Womble, F. E. (2016). Just What the Doctor Tweeted: Physicians’ Challenges and Rewards of Using Twitter. Health Communication, 31(7), 824-832. DOI: 10.1080/10410236.2015.1007551

Gibson, T. A., Craig, R. T., Harper, A. C., & Alpert, J. (2016). Covering global warming in dubious times: Environmental reporters in the new media ecosystem. Journalism: Theory, Practice & Criticism, 17(4), 417-434. DOI: 10.1177/1464884914564845

Alpert, J., Krist, A. H., Aycock, R. A., & Kreps, G. L. (2016). Applying Multiple Methods to Comprehensively Evaluate a Patient Portal’s Effectiveness to Convey Information to Patients. Journal of Medical Internet Research, 18(5), e112. DOI: 10.2196/jmir.5451

Alpert, J. (2015). Evaluating the Content of Family Physician Websites in the United States. Journal for Healthcare Quality, 37(5), 311-318. DOI: 10.1111/jhq.12060

Alpert, J., & Womble, F. E. (2015). Coping as a Caregiver for an Elderly Family Member. Health Communication, 30(7), 714-721. DOI: 10.1080/10410236.2013.879560

Book Chapters

Alpert, J. (2020). Media Planning. In Contemporary Advertising (3rd ed., pp. 270-303). New York, NY, USA: McGraw-Hill Education.

Kreps, G. L., & Alpert, J. (2018). Methods for Evaluating Online Health Information Systems. In Handbook of Research Methods in Health Social Sciences (pp. 1-11). Springer Singapore. DOI: 10.1007/978-981-10-2779-6_111-1

Kreps, G. L., & Alpert, J. (2018). Evaluating online health information systems. In Risk and Health Communication in an Evolving Media Environment. Routledge.

Powell, M., Alpert, J., & Brown, R. (2017). The use of electronic medical records in oncology. In Real-Life Scenarios: A Case Study Approach to Health Communication. Oxford University Press.


Alpert, J. (2020). Cancer patients’ and caregivers’ experiences discussing online health information with their clinicians. Paper/Poster at Academy of Communication in Healthcare Research Forum.

Alpert, J. (2020). Cancer Fatalism and Health Information Seeking: Exploring Differences across Generations and Rural Geographies. Paper/Poster at Society of Behavioral Medicine, 41st Annual Meeting, San Francisco, CO.

Alpert, J., Chen, H., & Adams, K. (2019). Exploring Attitudes and Perceptions of Young Adults towards E-cigarette Exposure in Social Media. Oral Presentation at annual conference of AEJMC, Toronto, Canada.

Alpert, J., Chen, H., & Alyssa, J. (2019). Identifying the Communication Strategies of E-cigarette Brands on Twitter using Computer-aided Text Mining and Content Analysis. Oral Presentation at annual conference of International Communication Association, Washington D.C.

Alpert, J., Chen, H., Jaisle, A., Zhao, Y., & Bian, J. (2019). Identifying the communication strategies of e-cigarette brands on Twitter using computer-aided text mining and content analysis. Oral Presentation at 69th annual International Communication Association (ICA) Conference, Washington, DC.

Alpert, J., Markham, M., Salloum, R., Bjarnadottir, R., & Bylund, C. (2019). Patient-centered communication preferences using secure messaging with cancer patients. Oral Presentation at Rita Kobb Nursing and Health Informatics National Symposium, Gainesville, FL.

Alpert, J., Morris, B. B., Thomson, M. D., Matin, K., Sabo, R., & Brown, R. F. (2018). Implementation of patient access to clinical notes: A mixed method analysis. Paper/Poster at 11th Annual Conference on the Science of Dissemination and Implementation, Washington, DC.

Alpert, J., Chen, H., & Jaisle, A. (2018). A Content Analysis of e-Cigarette Brand Messages on Social Media. Paper/Poster at AEJMC 2018 , Washington, DC.

Alpert, J., Morris, B. B., Thomson, M. D., Matin, K., & Brown, R. F. (2018). “If I’m dying, I want a call”: Patient and Oncologist views of Patient Portal Communication. Oral Presentation at International Communication Association Annual Conference, Prague, Czech Republic.

Alpert, J. M., Morris, B. B., Thomson, M. D., Matin, K., & Brown, R. F. (2017). Patients, oncologists and medical informaticists' perspectives of delivering diagnoses via patient portals in oncology. Oral Presentation at International Conference on Communication in Healthcare (ICCH) & Health Literacy Annual Research Conference (HARC), Baltimore, MD.


Research Keywords

Health Communication, Patient-Provider Communication, Health Information Technology, Media Planning, Channel Selection

Research Areas

  • Health Communication
  • eHealth
  • Health Information Technology
  • Media Planning


NATL INST OF HLTH Nat Inst on Aging, Wearable Technology Infrastructure to Enhance Capacity for Real-Time, Online Assessment and Mobility (ROAMM) of Intervening Health Events in Older Adults, Manini, T. (PI), & Alpert, J., 2019-2021, $226,135.

College of Journalism and Communications, 2019-2020 Faculty-Student Collaborative Research Award, Alpert, J. (Co-PI), Chen, H. .. (Co-PI), Chung, Y., & Mu, Y., 2020, $603.

UF CTSI Covid-19 Rapid Response, Doctor-Patient Cancer Communication through Telemedicine during COVID-19, Bylund, C. (PI), Alpert, J., & Markham, M., 2020, $80,555.

CJC, Patients’ Experiences with Online Information Seeking and Discussing Online Cancer Information with their Doctors: The UFHCC Catchment Area, Bylund, C., Alpert, J., & Paige, S., 2019-2020, $4,237.

UFII-CTSI Pilot Project Award Application (Advanced Data Integration and Analytics for Translational Health Research), Automated Integration of Patient-Generated Data with the Electronic Health Record Data, Rashidi, P. (PI), Manini, T., Modave, F., Alpert, J., Solberg, L., Ranka, S., Ding, M., & Bylund, C., 2018-2019, $56,247.

UFHCC Pilot Project Award – CPS Program Mentored Scientist Grant, Incorporating Patient-Centered Communication in Secure Messaging with Cancer Patients, Alpert, J., Modave, F., Markham, M., & Bylund, C., 2017-2018, $19,955.

College of Journalism and Communications Dean’s Seed Money, An exploration of e-cigarette messaging on social media and user perceptions of messaging categories., Alpert, J. M. (PI), & Chen, H. (Co-PI), 2017-2018, $5,862.


Syllabi from the current and three previous semesters: