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Yu-Hao Lee Co-Authors Article on Social Cognitive Theory and Visible Group Size

Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication associate professor, is the co-author of “The More the Merrier? The Effects of System-Aggregated Group Size Information on User’s Efficacy and Intention to Participate in Collective Actions” published in Internet Research on July 21.

Yu-Hao Lee
Yu-Hao Lee

In the article, Lee and Carlin Littles focus on social cognitive theory and examined how visible group size on social media influences individuals’ self-efficacy, collective efficacy and intentions to participate in a collective action among groups with no prior collaboration experiences.

According to the authors, “The results showed that the system-aggregated group size was not significantly associated with perceived collective efficacy, but there was a curvilinear relationship between the group size and perceived self-efficacy. Self-efficacy partially mediated the relationship between group size and intentions to participate; collective efficacy did not.”

Posted: July 29, 2020
Category: College News
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