Yu-Hao Lee is the Lead Author of an Article on Emotional Framing of News on Sexual Assault
Yu-Hao Lee, University of Florida College of Journalism and Communications Telecommunication assistant professor, is the co-author of “Emotional Framing of News on Sexual Assault and Partisan User Engagement Behaviors” published in Journalism & Mass Communications Quarterly on June 10.
Lee and UF CJC doctoral student Mo Chen examined how emotional frames (anger, anxiety, sexual) of news on sexual assault are associated with different news engagement behaviors in social media pages with more conservative or liberal users.
According to the authors, “Results revealed that the approach or avoidance action tendencies of the emotional frames were associated with corresponding engagement behaviors. Anxiety was associated with less engagement, while sexual frames were associated with more engagement. The associations were stronger among news organizations with more conservative users and not significant among news organizations with more liberal users.”