Andrew Selepak, University of Florida College of Journalism and Communications director of the online Master’s program in social media, was quoted “Are NFL Players Addicted to Instagram? Let the Colts Explain” published in the Indianapolis Star on Nov. 29.

The article focuses on the NFL’s apparent obsession with social media and, specifically, the Indianapolis Colts players use of social media to control their publicity and image.

“It’s replaced the need to have somebody else tell your story, and it’s replaced the possibility that you might get caught with a ‘gotcha’ question from the media,” said Selepak. “You’re completely in control of your message from start to finish. Athletes love that.”

Selepak was also quoted in “How ‘Bohemian Rhapsody’ Turned Queen Into Box Office, Music Chart Champions After Decades” published on CNBC on Nov. 26.

The story chronicles the new biographical film about the band and its late front man, Freddie Mercury. The film has made $130 million in its domestic release and, after a 30-year hiatus, the band’s music is topping the charts.

According to Selepak, the movie benefited from a release date with limited competition. The movie’s poor reviews did not damage its reception in the age of social media.

“Social media has replaced the traditional movie experts, and the word-of-mouth about “Bohemian Rhapsody” on social media has been positive,” he said.

Posted: November 30, 2018
Category: Alumni News, College News
Tagged as: Andrew Selepak