Natalie Asorey Selected for CJC Public Relations Lecturer Position
Natalie Asorey, B.S. Public Relations 2013, will join the University of Florida College of Journalism and Communications (UFCJC) this fall as a Public Relations lecturer teaching public relations writing and social media.
Asorey most recently was head of social media at BODEN, a leading cross-cultural communication agency based in Miami, where she oversaw the McDonald’s USA scope of work as Hispanic agency of record. She led the account team and collaborated with McDonald’s communication, marketing and digital teams to develop communication and social media strategies to reach the Hispanic consumer market.
Asorey also led the agency’s award-winning social listening practice, Escucha, to build brand advocacy through influencer and consumer engagement and real-time content. Previously, she worked on the Delta Dental, UnitedHealthcare, Dewar’s, America’s ToothFairy and American Academy of Pediatrics accounts.
Asorey is one of 15 new faculty members joining UFC JC in 2018.