Spiro Kiousis Publishes Research on Agenda-Building in Public Relations Review
University of Florida College of Journalism and Communications (UFCJC) Executive Associate Dean and Professor of Public Relations Spiro Kiousis published “Agenda-building linkages between public relations and state news media during the 2010 Florida Senate election” in the March issue of Public Relations Review.
Co-authoring on the research were: Ji Young Kim, assistant professor, University of Hawaii at Manoa, and UFCJC PhD graduate; Sarabdeep Kochhar, director of research at the Institute for Public Relations and UFCJC PhD graduate; Hyun-Ji Lim, assistant professor at the University of Miami and UFCJC Master of Arts in Mass Communication and PhD graduate; and Jungmin Park and Jin Sook Im, both UFCJC PhD students.
Grounded in first- and second-level agenda building, this study examined the role of political public relations in contributing to the news media agenda during the 2010 Florida Senate Election involving three major candidates. The findings offered support for agenda building at both the object (issues and stakeholders) and attribute levels of salience (issue frames and candidate attributes) between candidate information subsidies and news coverage. Some marked differences were observed across the different types of information subsidies.