Study: Foreign Content Creator Videos Were Valuable to Communicating China’s National Image

Friday May 16, 2025

A new study has found that incorporating the perspectives of foreign content creators can enhance China’s reputation, foster understanding and promote cooperation. The research was conducted by …

Spiro Kiousis Comments on the Democratic Party’s Possible Use of Alternative Media During Elections

Tuesday December 3, 2024

University of Florida College of Journalism and Communications Public Relations Professor and Executive Associate Dean Spiro Kiousis was quoted in “The Democratic Party and the Future of Legacy …

He Says, She Says: Exploring Gender Bias in Political News Coverage

Friday October 18, 2024

In the thick of a historic presidential election, news media fills a critical role as Americans consider their options. But does its election coverage present the female candidates in a stereotypically gendered way or give them a different share of voice and how does that affect readers’ perception of their agenda?

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Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers

Friday May 17, 2024

A new study sheds light on how emerging adult consumers respond to advertisements featuring multiracial families and the factors that influence their attitudes and purchase intentions.

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Study: Inclusion of Multiracial Families in Advertising Can Contribute to a Positive Attitude Toward the Ads and the Brand

Thursday April 18, 2024

A new study has found that the use of multiracial families in advertising can promote a positive attitude toward the ad as well as the brand and purchase intention. The findings by University of …

Spiro Kiousis Co-Authors Opinion Column on the Effects of Media Messaging on the Gaza War

Tuesday January 30, 2024

University of Florida College of Journalism and Communications Public Relations Professor and Executive Associate Dean Spiro Kiousis is co-author of the opinion column “Is Media Messaging Making …

Decoding Morality in the 2020 U.S. Presidential Election: A Public Relations Perspective

Thursday December 21, 2023

New research delves into the web of political communication to unravel hidden threads of moral intuitions woven throughout Biden and Trump campaigns’ strategies in 2020.

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Study: Corporate Public Engagement Programs Can Be Enhanced By Using Gamification

Monday December 18, 2023

A new study has found that gamification can be a valuable tool for enhancing corporate public-engagement programs. The findings by Spiro Kiousis, University of Florida College of Journalism and …

Educating Public Relations Students About Driving Social Change

Wednesday December 6, 2023

Professionalism, public trust and ethics have always been integral to public relations education. This book chapter summary discusses how public relations can also play a role in promoting social change and giving voice to historically underrepresented groups.

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Spiro Kiousis Co-Authors Public Relations Education Report Chapter on PR as Driver of Social Change

Tuesday November 28, 2023

University of Florida College of Journalism and Communications Public Relations Professor and Executive Associate Dean Spiro Kiousis is one of the co-authors of “Public Relations as a Driver of …

UFCJC Faculty Contribute to 2023 Commission on Public Relations Education’s Signature Report

Friday October 20, 2023

Three University of Florida College of Journalism and Communications (UFCJC) faculty members have contributed to the Commission on Public Relations Education’s (CPRE) 2023 Signature Report, …