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Leping You

Look Who’s Talking: Celebrity Causes vs. AI-Powered Advocacy

Wednesday September 25, 2024

Is a celebrity’s endorsement truly helpful for a given cause? It depends on how authentic they seem. Despite the rise of AI-powered influencers, people still tend to trust their fellow humans, even if their motives are partly driven by profit.

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Study: The Advantage of Virtual Influencers in Commercial Marketing May Not Enhance Their Role in Advocacy for Social Causes

Wednesday August 14, 2024

A new study has found that the advantages of virtual influencers in commercial marketing do not necessarily enhance their role in advocacy for social causes. The findings by Miami University Assistant Professor Leping You, Ph.D. 2020, and University of …

Study: Manipulating Social Robots’ Facial and Kinetic Cues Can Have an Effect on Users’ Social Presence and Trust

Thursday February 2, 2023

A new study has found that manipulating social robots’ facial and kinetic cues can induce medium-to-large-sized effects on users’ social presence and trust. The findings by Kun Xu, University of Florida College of Journalism and Communications (UFCJC) …
Linda Hon

Linda Hon and CJC Alumna and Students Publish Research on Social Media Recycling and Age-Morphed Image Studies

Wednesday February 12, 2020

Ah Ram Lee, Ph.D. 2019, University of Florida College of Journalism and Communications (UFCJC) alumna, is the lead author of “The Role of Psychological Proximity and Social Ties Influence in Promoting a Social Media Recycling Campaign” published in the …

Five CJC International Doctoral Students Honored for Their Academic and University Achievements

Thursday November 21, 2019

Five University of Florida College of Journalism and Communications doctoral students were recognized at the UF International Center Student Achievement Awards Ceremony  on Nov. 19. Doctoral students Osama Albishri, Lincoln Lu, Pamala Proverbs, Rang Wang and …