CJC unveils Authentically, a new AI-powered program that reduces bias in writing

Thursday February 26, 2026

After more than three years of research and development, the College of Journalism and Communications is unveiling Authentically, a writing program assisted by artificial intelligence to identify potential bias in news coverage.

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Choose Your Words Wisely: The Role of Language in Media Trust

Thursday November 30, 2023

New research is identifying patterns of common language usage in coverage of potentially divisive subjects that could  further damage trust. Recoding words away from inherent biases and towards authentic language may be a pathway that engenders trust.

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Janet Coats and Kendall Moe Author Article on How Word Choice Can Affect Media Trust

Thursday November 16, 2023

Janet Coats, managing director of UF’s Consortium on Trust in Media and Technology (CTMT), and Kendall Moe, CTMT senior project manager, are the co-authors of “Choose Your Words Wisely: The Role of Language in Media Trust” published in the InContext …