jordan neil

Typically, existing decision aids for participation in cancer clinical trials (CCTs) focus on a single treatment option, and do not include information or resources for caregivers. But limited patient awareness and understanding of CCTs could lead, in part, to lack of adequate CCT participation. This is of concern, because clinical…

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Posted: January 2, 2020

It’s a challenge troubling health organizations for decades: what is the most effective way to communicate important information about health risks to the public? In research published last August in the Journal of Language and Social Psychology, University of Florida College of Journalism and Communications researchers Jordan M. Neil, Ph.D.…

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Posted: October 25, 2017

Research & Insights

The Language of Empathy

Showing empathy is critical for medical practitioners who often have to discuss sensitive medical information with patients. Patients are more willing to share details when they feel like their provider cares about them. This leads to better overall health outcomes. In a recent study, University of Florida College of Journalism…

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Posted: March 28, 2017