Hyehyun Julia Kim

As popular social media channels expand their platforms as engines of commerce, the presence of influencers on these platforms has increased. As a result, many brands are launching formal partnerships with influencers to drive online engagement and ultimately higher sales. While the potential for social commerce is evident, adoption rates…

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Posted: November 15, 2022

A new study has found that social commerce holds great potential for platforms, consumers, influencers, and brands who seek to leverage the persuasive power of influencers. The findings by Sylvia Chan-Olmsted, University of Florida College of Journalism and Communications (UFCJC) Media Production, Management, and Technology professor and Media Consumer Research…

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Posted: September 15, 2022