Femvertising

Despite the rising popularity of social media video platforms like TikTok and Instagram, YouTube dominates the digital landscape for video sharing. And it is the one that continues to attract the highest number of advertisers Unlike traditional advertising that broadcast messages to consumers without feedback, advertising in the digital age…

A new study has found that different types of conversations can either facilitate or hinder the formation of public opinion on a controversial topic in a digital platform. The findings by Huan Chen, University of Florida College of Journalism and Communications (UFCJC) Advertising associate professor and department chair, and UFCJC…

Female empowerment advertising, or femvertising, has been a popular trend for brands advertising to women since Dove’s Campaign for Real Beauty in 2004. Studies show that such advertising creates feel-good emotions among buyers. However, it’s important to consider the ways that these seemingly positive advertisements can be harmful to feminist…