Benjamin Vollmer

The Hollywood writers and actors strike has dominated the news this summer. The use — or misuse — of generative artificial intelligence lies at the heart of the matter. SAG-AFTRA and the Writers Guild of America are demanding that their contracts include AI regulations to protect writers, their creativity and…

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Posted: August 28, 2023

A new study has found that audiences perceive human writers to be more authentic than machine authors. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Rachel Son, Qingyuan Yang, and Benjamin Vollmer and Advertising Associate Professor and STEM Translational Communication Center Interim Director Benjamin…

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Posted: July 5, 2023

Influencers are semi-professional “microcelebrities” who gain followings on various social media platforms such as YouTube and Instagram. Often sponsored by brands to promote their products, influencers offer a range of message reliability when it comes to their carefully crafted lifestyles, personalities, and interests. As the use and importance of social…

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Posted: January 11, 2022