Benjamin Vollmer Archives

Benjamin Vollmer

AI- or Human-Written Scripts? It May Not Make a Difference to Viewers

Monday August 28, 2023

As screenwriters strike to ensure job security in the face of generative AI, researchers set out to gauge audience reactions to works of short fiction written by ChatGPT and a version of the ChatGPT story edited by the researchers themselves.

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Scholars Explore Audience Perception of Machine Script Writers, and Streaming Media Psychology

Wednesday July 5, 2023

A new study has found that audiences perceive human writers to be more authentic than machine authors. The findings by University of Florida College of Journalism and Communications (UFCJC) doctoral students Rachel Son, Qingyuan Yang, and Benjamin Vollmer and …

Three Research Articles Examine Effects of Social Media Influencer Authenticity

Tuesday January 11, 2022

Companies are increasingly sponsoring social media influencers to promote their brand. While the effects of sponsorship disclosures on social media have been tested in advertising research, the effects of disclosures about integrity and impartiality are relatively unknown.

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